Background

A SMB tech company approached us with a significant challenge: their website had zero ranking keywords and minimal organic search presence. With increasing competition in their space, they recognized the need implement a SEO strategy to build a stronger digital footprint to attract and convert potential clients.

Challenges

Several issues contributed to their poor SEO performance:

• No keyword strategy to guide content or optimization efforts
• Lack of relevant website content addressing target audiences’ needs
• Foundational SEO gaps, including missing title tags, meta descriptions, and on-page optimization
• No clear keyword-to-page mapping, leading to diluted SEO value

Our Approach

We developed a comprehensive SEO strategy focused on building a strong foundation and targeted growth:

1. SEO Audit
   • Analyzed the site to identify technical and on-page SEO gaps
   • Flagged missing metadata, poor page structure, and thin content
2. Keyword Research and Strategy
   • Conducted in-depth keyword research to uncover high-potential, relevant terms
   • Identified both short-tail and long-tail keywords aligned with the company’s services and audience intent
3. Keyword Mapping and Page Creation
   • Mapped targeted keywords to existing pages
   • Identified gaps where new pages were needed and created optimized content to fill those gaps
4. On-Page Optimization
   • Updated title tags, meta descriptions, headers, and body content to reflect SEO best practices
   • Added internal links to connect related content and improve site structure and crawlability
5. New Content Development
   • Produced SEO-driven blog posts and service pages to target additional keyword opportunities
   • Focused on providing valuable, relevant content to both users and search engines

SEO Strategy Implementation Results

Within a few months of implementing a SEO strategy, the company saw measurable SEO success:

Conclusion

Through a focused SEO foundation and strategic content development, the tech company transformed its digital presence — going from no rankings to significant visibility across relevant keywords. The result was not only more traffic but also more high-intent leads from organic search.

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