Content Marketing
Let us tell your story by turning your messaging into a true content strategy – one that serves as the foundation of your marketing activities. From on-page optimization to content aimed at each stage of the marketing funnel and across multiple channels, we’ll give your brand a voice that resonates.
Content marketing is the creation of digital assets that generate interest and support lead generation and SEO efforts, using value-add content like whitepapers, blogs, images, infographics and videos to attract and engage a target market throughout the customer journey.
A content marketing strategy should ladder up to a brand’s messaging framework to ensure content is aligned to the brand narrative. Once pillar content is identified a longer piece of core content, like a whitepaper or a webinar, can be used to create multiple pieces of additional digital content that can be shared across any number of marketing channels, including social media. The idea is to reuse, repackage and repurpose.
Content is a major component of a solid market strategy. In fact, content is often the cornerstone of your overall marketing plan.
Think about what you would publish across social media, blogs, emails and ads if you didn’t have content.
Quality marketing content impacts organic search and google ads. In the case of organic search, websites who have high quality content, published consistently are rewarded by search engines. And in the case of paid ads, content is critical to success. As we usher in the era of AI, content that is rich in accuracy, intent and well structured will help keep you visible in AI search.
Quality content drives inbound traffic and leads, and when done correctly, engages your prospective customers with information they want and need.